Athlete Sponsorship Cost
Athlete Sponsorship Cost refers to the total financial investment a brand makes to partner with an athlete for promotional purposes.
Audience Engagement
Audience Engagement in athlete influencer marketing refers to the level and quality of interaction between an athlete and their followers.
Average Reel Plays
Average reel plays refers to the typical number of times a short-form video content is viewed across a specific period
Athlete Sponsorship
Athlete sponsorship is a marketing arrangement where a company provides financial support, products, or services to an individual athlete or sports
Athlete Marketing
Athlete marketing is the strategic promotion of products, services, or brands using the image, reputation, and influence of professional
Athlete Influencer
An athlete influencer is a professional or amateur athlete who leverages their popularity, expertise, and social media presence to influence
Alumni
In athlete marketing, "alumni" refers to former athletes who have graduated from or previously played for a particular sports team
Affiliate Link
An affiliate link is a unique URL that contains an identifier for the affiliate who is promoting a product or service.
Affiliate Commission
An affiliate commission is a payment made to an individual or company (the affiliate) for promoting or selling another company's products or services.
Brand Equity
In athlete influencer marketing, Brand Equity refers to the value and strength of an athlete's personal brand.
Brand Ambassador
A brand ambassador is an athlete who is hired by a company to represent their brand in a positive light, helping to increase brand awareness
College Ambassador
A College Ambassador, in athlete marketing, refers to a student-athlete who represents & promotes brands or products through their personal platforms.
Content Marketing
Content marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content
Click-Through Rate
The percentage of viewers who click on a specific link or call-to-action in an athlete's sponsored content compared to the total number of viewers
Content Calendar
A strategic planning tool that outlines when and what content an athlete influencer will post across their social media platforms
Contract Negotiation
Contract negotiation in athlete marketing refers to the process of discussing, bargaining, and agreeing on the terms and conditions
Digital Marketing
Digital Marketing in athlete influencer marketing refers to the use of digital channel to promote products and services.
Demographics
In athlete influencer marketing, Demographics refers to the statistical characteristics of an athlete's follower base or audience.
Earned Media
Earned Media refers to the publicity or exposure an athlete or brand receives through methods other than paid advertising or owned channels.
Engagement Rate
In athlete influencer marketing, the engagement rate is a crucial metric that measures the level of audience interaction with an athlete's content.
Fan Engagement
Fan Engagement refers to the way athletes interact with and involve their supporters, creating a strong connection that goes beyond spectatorship
Follower Growth
Follower growth refers to the increase in an athlete's social media followers over a specific period.
NIL Marketing
NIL Marketing refers to the strategic use of a college athlete's Name, Image, and Likeness for promotional purposes.
NIL (Name, Image, & Likeness)
Name, Image, & Likeness (NIL) refers to the rights of college athletes to profit from their personal brand
Product Placement
The strategic incorporation of branded products into an athlete's content, lifestyle, or public appearances in a way that feels natural and authentic.
Paid Post Performance
Paid Post Performance is a crucial metric in athlete influencer marketing that measures the effectiveness of an athlete's sponsored content .
Price Per Post
Price per Post refers to the amount an influencer charges for creating and sharing a single piece of sponsored content on their social media platform.
Post Frequency
Post Frequency refers to how often an influencer shares content on their social media platforms or other channels.
Social Media Integration
Social Media Integration refers to the strategic incorporation of social media platforms marketing efforts to create a cohesive online presence.
Social Media Strategy
A social media strategy is a plan that outlines how athletes and brands collaboratively leverage social media platforms to achieve marketing goals.
Sponsorship Fit
Sponsorship fit in athlete influencer marketing refers to the degree of alignment between an athlete influencer and a sponsoring brand or product.
Social Media Algorithm
In athlete influencer marketing, a Social Media Algorithm refers to the set of rules and calculations used by social media platforms to determine
Social Media Reach
Social media reach, in athlete influencer marketing, refers to the total number of unique users who are exposed to an athlete's content.
Sponsored Content
Sponsored Content refers to any form of content that an athlete influencer creates and shares on behalf of a brand in exchange for compensation.
Venue Marketing
Venue Marketing refers to strategies that leverage an athlete's presence, influence, and fanbase to promote specific locations or events.
Viral Marketing
Viral Marketing refers to strategies designed to encourage rapid sharing of content featuring or created by athletes across social media platforms.
Visibility Trends
Visibility Trends in athlete influencer marketing refer to the patterns, fluctuations, and changes in the level of exposure, prominence, and public
The Future of Sports Marketing is Here.
