Price Per Post
What is it?
Price per Post refers to the amount an athlete influencer charges for creating and sharing a single piece of sponsored content on their social media platform or other channels. This price can vary widely depending on factors such as the influencer's reach, engagement rates, and the specific requirements of the post.
Example:
A college basketball player with 100,000 Instagram followers charging $1,000 for a single sponsored post featuring a sports drink brand.
How can it be used?
Price per Post is a crucial concept in athlete influencer marketing for several reasons:
Budget Planning: It allows brands to estimate costs and plan their influencer marketing budgets more effectively.
ROI Calculation: Brands can calculate the potential return on investment by comparing the price per post with expected reach and engagement.
Influencer Valuation: It helps establish a market rate for an athlete's influence, often based on their follower count, engagement rate, and overall brand value.
Negotiation Basis: Serves as a starting point for negotiations between athletes and brands for partnerships.
Campaign Structure: Helps in structuring campaigns, deciding how many posts to commission based on available budget.
Platform Differentiation: Prices often vary by platform (e.g., Instagram vs. TikTok), reflecting the different audience sizes and engagement levels on each.
Content Type Pricing: Different types of content (e.g., static posts, stories, videos) may have different prices, reflecting the effort involved in creation.
Performance Incentives: Some deals might include a base price per post with additional compensation based on performance metrics.
In practice, Price per Post in athlete influencer marketing might work like this:
A rising star college volleyball player with 50,000 Instagram followers might set their price per post at $500. This price might include:
One Instagram feed post featuring the brand's product
Two complementary Instagram stories directing followers to the main post
Use of specific hashtags and tags as requested by the brand
24-hour exclusivity (no posts for competing brands within 24 hours)
The price might increase for more complex requests, such as video content or multiple-post campaigns. It could also be higher for posts during key events, like championship games.
Out2Win has leveraged thousands of historical data points to create a Price Per Post algorithm to give brands a starting point in negotiations with athlete influencers.