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Alumni

What is it?

In athlete marketing, "alumni" refers to former athletes who have graduated from or previously played for a particular sports team, college, or university. These former players are often leveraged for marketing, promotional activities, and maintaining connections with fans and the institution.

Example:

The University of Michigan invites Tom Brady, a famous NFL quarterback and Michigan alumnus, to appear in a promotional video for their football program. Brady's success and connection to the university are used to attract potential recruits and engage fans.

How can it be used?

The term "alumni" in athlete marketing can be used in various contexts:

  1. In marketing campaigns: "Our new ad campaign features alumni athletes who have gone on to professional success."

  2. For recruitment: "We're using our successful alumni network to help attract top high school athletes to our program."

  3. In fundraising efforts: "The annual alumni game raises funds for the athletic department's scholarship program."

  4. For brand partnerships: "We're partnering with alumni athletes to create a line of branded merchandise."

  5. In social media strategies: "Our #ThrowbackThursday posts highlight the achievements of our alumni athletes."

  6. For community engagement: "Alumni athletes often return to campus for meet-and-greet events with current students and fans."