Content Marketing
What is it?
Content marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Example:
Social Media Campaign: "Basketball player Jared McCain shares a series of Instagram stories showing his morning workout routine, featuring the ABC Athletic gear he's wearing, and explains why he prefers it for its comfort and durability."
Video Content: "Soccer star Alex Morgan creates a YouTube video demonstrating a series of drills and talks about how DEF Sportswear provides the flexibility and support he needs."
How can you use it?
In athlete influencer marketing, content marketing can be used to build a narrative around an athlete and the brand they represent, creating engaging stories and content that resonate with the audience. Athletes can create various types of content to connect with their followers and promote the brand in a more subtle and authentic way.
Blog Posts and Articles: Athletes can write about their training routines, diet plans, or personal stories that highlight the brand’s products.
Social Media Posts and Stories: Sharing daily life updates, workouts, and behind-the-scenes moments while subtly featuring the brand’s products.
Videos and Vlogs: Creating video content such as training tips, day-in-the-life videos, or motivational talks that incorporate the brand’s products.
Interactive Content: Hosting Q&A sessions, live streams, or challenges that engage followers and showcase the brand in a dynamic way.