Out2Win, the leading AI-powered athlete marketing intelligence platform, today announced the successful close of a $1.3 million seed funding round. The investment will accelerate Out2Win’s growth, fueling its mission to help brands, agencies, and universities build data-driven athlete partnerships.

With in-depth profiles of over 250,000 collegiate athletes, the platform is already trusted by brands like Rhoback, Olipop, and Accelerator Active Energy, as well as universities such as Michigan State and San Diego State, to optimize athlete partnerships.

“This funding marks a pivotal moment for Out2Win as we scale our AI-powered athlete intelligence platform and expand our reach across the sports marketing ecosystem,” said Jack Adler, Founder & CEO of Out2Win. “Brands and universities are realizing that athlete marketing, when backed by data and AI-driven insights, is not only more effective, but also more measurable. This investment strengthens our ability to deliver the most comprehensive, data-driven solution in the space.”

AI-Driven Athlete Intelligence for Smarter Partnerships

Out2Win’s proprietary Out2Win Score—a modernized Q-score—offers a clear benchmark for athlete marketability, helping brands and institutions identify the most impactful partners.

By analyzing key social metrics, university NIL performance, and brand spending trends, the platform provides actionable insights to maximize partnership success.

The round was led by prominent investors in sports, business, and technology, alongside strategic angel investors, that include: Barbara Jones of Outshine Talent; Patrick Zubrow of Activent Marketing; Daniel Lovitz, MLS Player at Nashville SC; Michael Gibbons of Fox Sports; Michael Schulson, Celebrity Chef and Restaurateur, Matt Littman of AFC Fitness and John Brody of Learfield. 

The capital investment will be used to:

• Advance AI & Data Science Capabilities – Accelerate engineering velocity to drive innovation and advance athlete analytics.

• Scale Marketing & Sales – Drive platform adoption among brands, agencies, and universities.

• Launch New Platform Features – Develop cutting-edge solutions tailored to the evolving needs of the athlete marketing industry. 

Since its launch, Out2Win has powered hundreds of athlete-brand partnerships, helping companies execute impactful campaigns with measurable ROI. With this latest investment, the company is poised for significant expansion, cementing its position as the go-to platform for athlete marketing intelligence.

Out2Win recently released its 2025 March Madness Athlete Marketability Report, leveraging proprietary data to spotlight the tournament’s most marketable athletes, evolving brand spending trends, and key university NIL sponsorship insights. This report underscores Out2Win’s role in shaping the future of athlete marketing with data-driven intelligence. To request the full report, please visit out2win.io/reports.