Texas Longhorns quarterback Arch Manning has inked a groundbreaking NIL deal with Red Bull, solidifying his position as the most marketable athlete in college sports. With an Out2Win Score of 93, Manning ranks as the top returning college athlete for the 2025 season.

This partnership with Red Bull, one of the world’s most recognizable energy drink brands, is another major endorsement in his growing portfolio. Manning, who is the grandson of NFL legend Archie Manning and nephew of Peyton and Eli Manning, is not just following in the family’s football footsteps—he’s paving his own path in the NIL era.

Arch Manning’s Red Bull NIL Deal: What We Know

While the financial details of Manning’s NIL agreement with Red Bull remain undisclosed, the announcement alone signals his immense brand value. Red Bull, known for its sponsorship of elite athletes across extreme sports, Formula 1, and soccer, has now ventured deeper into college football’s NIL space with Manning as its star representative.

In their official Instagram announcement, Red Bull teased the deal by stating:

"Target locked, wings secured @archmanning."

With his rising prominence as Texas’ potential starting quarterback for the 2025 season, Manning’s collaboration with Red Bull is a strategic move. Red Bull aligns with high-performance athletes, making Manning an ideal ambassador as he prepares for what could be a defining year in his career.

Why Arch Manning One of the Most Marketable College Athletes

Manning’s NIL appeal goes beyond just his last name. According to Out2Win’s proprietary marketability ranking, Arch Manning boasts an Out2Win Score of 93, making him one of the most marketable returning college athletes in 2025.

Several factors contribute to his NIL dominance:

Elite Pedigree & Star Power – As a member of the Manning family dynasty, he naturally commands national attention.

Texas Longhorns Spotlight – Playing for one of college football’s most historic programs gives him massive brand exposure.

Strong Social Engagement – While he keeps a relatively low profile on social media, his rare public appearances and partnerships generate significant engagement.

This Red Bull NIL deal adds to an already stacked endorsement lineup. Previously, Manning signed a multi-year partnership with Panini America and was confirmed as one of the featured athletes in the upcoming EA Sports College Football 25 video game.

How Arch Manning’s Red Bull Partnership Impacts NIL Deals in College Football

Manning’s Red Bull NIL deal is one of the most high-profile agreements of 2024, and it signals key trends in the college sports marketing space:

Energy Drink Brands Enter the NIL Market

While Gatorade, BodyArmor, Accelerator, and Celsius have all entered the NIL landscape, Red Bull’s move into football is notable. Their history of sponsoring action sports and global icons suggests that they view college football’s NIL space as a long-term investment.

Star Power Still Drives NIL Success

Despite college football becoming more data-driven, name recognition and legacy still carry weight. Manning’s deal reinforces that star quarterbacks will continue to land the most lucrative partnerships.

Texas Longhorns & NIL Dominance

Texas has emerged as a powerhouse in the NIL world, with Manning leading the way. The Longhorns have successfully leveraged their brand appeal, alumni network, and national TV exposure to attract major deals for their athletes.

What’s Next for Arch Manning?

Manning’s performance in spring football and preseason camps will determine whether he secures the starting quarterback job at Texas in 2025. With Quinn Ewers heading to the NFL, all eyes are on Manning as he prepares to lead the Longhorns into their SEC debut season.

Off the field, expect his endorsement portfolio to continue growing. As brands compete for premium athlete partnerships, Manning remains at the top of the list for high-impact NIL deals.

Final Thoughts: Arch Manning is the Face of NIL in 2025

With his Red Bull NIL deal, Arch Manning has once again proven why he is the most marketable returning college football players. His Out2Win Score of 93 reflects his dominance in the NIL space, and as he steps into a leading role at Texas, expect his influence to rise even further.

Whether it’s football, branding, or NIL success, Manning is one of the most influential figures in college athletics today.