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Sep 16, 2024
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Corey Bruno
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News
In the ever-evolving landscape of Name, Image, and Likeness (NIL) deals in college football, few names carry as much weight as Manning. Arch Manning, the latest scion of the football dynasty, has just demonstrated why he's not just a name, but a force to be reckoned with both on the field and in the world of athlete brand partnerships.
The Breakout Performance
When an injury sidelined Texas quarterback Quinn Ewers, freshman Arch Manning stepped into the spotlight, and he didn't disappoint:
4 passing touchdowns
67-yard rushing touchdown
Led No. 2 Texas to a commanding 56-7 victory over UTSA
This performance wasn't just a win for Texas; it was a seismic event in the world of college football NIL deals.
Manning's NIL Portfolio: Already Impressive
Even before his breakout game, Manning had secured partnerships with major brands:
Panini: The leader in sports and entertainment collectibles
EA Sports: The giant in sports video gaming
Raising Cane's: A popular fast-food chain
These early partnerships showcase the power of the Manning name and the foresight of brands willing to invest in potential.
Engagement: The Real MVP
In the world of social media marketing, engagement is king, and Manning reigns supreme:
28% Engagement Rate: This figure is astoundingly high, far surpassing industry averages for both athletes and traditional influencers.
Why It Matters: High engagement rates mean Manning's audience is not just large, but actively interacting with his content. For brands, this translates to higher visibility and better ROI on their partnerships.
Follower Growth: The Manning Effect
Manning's stellar performance didn't just win the game; it won him a flood of new followers:
Over 15,000 new followers gained across platforms after the game
Represents a significant boost in his already substantial social media presence
This rapid growth indicates:
Increasing public interest in Manning
Expanding reach for his brand partners
Potential for even greater growth as he potentially takes on a starting role
Future Potential: The Sky's the Limit
Manning's recent performance has set the stage for what could be an explosive growth in his NIL value:
Potential Starting Role: If Manning secures the starting quarterback position, his visibility and value will skyrocket.
Family Legacy: The Manning name carries weight, and Arch is proving he's worthy of it.
On-Field Success: Continued strong performances will only amplify his appeal to brands.
Impact on Current and Future Partnerships
Manning's success isn't just personal; it's a rising tide lifting all boats:
Increased Visibility for Current Partners: Brands like Panini, EA Sports, and Raising Cane's are seeing increased exposure due to Manning's success.
New Partnership Opportunities: Manning's performance and growing following make him an attractive prospect for new brand deals with big name companies.
Long-Term Potential: Brands investing in Manning now could be securing a partnership with a future NFL star.
What This Means for College Football NIL Deals
Manning's case illustrates several key points about the current state of NIL in college football:
Performance Matters: On-field success can rapidly translate to off-field opportunities.
Engagement is Crucial: High engagement rates can be more valuable than raw follower counts.
Early Investment Pays Off: Brands that partner with promising athletes early can reap significant rewards.
Multi-Faceted Appeal: Manning's combination of family legacy, on-field performance, and social media presence creates a unique value proposition.
The Manning Blueprint
Arch Manning's recent performance and its impact on his NIL potential provide a blueprint for both athletes and brands in the college football space. For athletes, it underscores the importance of being ready to capitalize on opportunities when they arise. For brands, it highlights the potential rewards of identifying and investing in promising talent early.
As the college football season progresses, all eyes will be on Manning – not just for his on-field performance, but for how he continues to shape the landscape of NIL deals in college sports. His journey from highly-touted recruit to breakout star is just beginning, and it promises to be a masterclass in athlete brand partnerships in the NIL era.