Overview

Yellow Dot Sports Marketing is a brand consulting and creative agency specializing in high-production NIL campaigns for brands looking to leverage athlete influencers. They have worked with major companies like Blue Cross Blue Shield and CAVA, helping them execute impactful athlete-driven marketing campaigns.

The Challenge

Time-Consuming Athlete Discovery

Yellow Dot’s team spent hours manually searching university rosters and social media to find the right athletes for campaigns. This inefficient process slowed down their ability to quickly identify and secure talent that aligned with their clients' target audiences.

Fragmented Communication & Management

Managing outreach and communication with athletes was disorganized, relying on multiple platforms and spreadsheets to track conversations. This lack of a centralized system made it difficult to maintain clear, efficient coordination throughout the recruitment process.

Limited Data for Strategic Athlete Selection

Beyond athletic performance, Yellow Dot needed deeper insights into an athlete’s social media engagement, audience demographics, and content style to ensure they were the right fit for a campaign. Without this data, selecting athletes required additional manual research, delaying decision-making and increasing the risk of mismatched partnerships.

The Solution

Targeted Athlete Discovery

With Out2Win’s advanced filters, Yellow Dot could quickly identify athletes whose social media presence aligned with each brand’s campaign goals. Whether targeting micro-athletes with niche followings or high-profile athletes with broad appeal, they could now efficiently discover the right fit without hours of manual searching.

Streamlined Communication Management

Yellow Dot uses Out2Win’s built-in CRM to manage athlete communication, track deliverables, and oversee campaign progress—all in one centralized platform. This eliminates the need for spreadsheets and scattered messages, making outreach, negotiations, and project management more organized and efficient.

Winning More Brand Pitches with Data-Backed Insights

By using Out2Win’s public roster feature, Yellow Dot is able to present curated, data-backed athlete recommendations to brands, making their proposals more compelling. This has led to significantly more successful pitches, strengthening their ability to win campaigns and secure high-value brand partnerships.

Data-Driven Athlete Selection

Yellow Dot leveraged Out2Win’s engagement metrics and audience insights to ensure they were selecting athletes whose influence extended beyond on-field performance. By analyzing content style, fan engagement, and audience demographics, they could confidently recommend athletes who resonated with their clients' target markets.

The Results

With Out2Win, Yellow Dot significantly improved the efficiency and effectiveness of their athlete marketing campaigns. By streamlining athlete discovery, they reduced the time spent on recruitment and prospecting, allowing them to focus on executing high-quality campaigns. Their ability to track and manage outreach in a centralized platform eliminated communication bottlenecks, making athlete partnerships more seamless. With data-driven insights, Yellow Dot ensured that every athlete selected was the right fit for a brand’s target audience, leading to stronger campaign performance. Most notably, leveraging Out2Win’s public roster feature allowed them to present compelling, insight-backed athlete recommendations, helping them win significantly more brand pitches and secure high-value sponsorship deals.