Overview

Rhoback, a premium activewear brand, is focused on building high-impact athlete marketing campaigns across a variety of sports. With a mission to connect with athletes who embody their brand’s energetic and active lifestyle, Rhoback needed a scalable way to discover the right partners and activate campaigns efficiently. By leveraging Out2Win’s platform, Rhoback has been able to identify high-performing athletes, streamline outreach, and build campaigns that drive both brand awareness and engagement.

The Challenge

Before partnering with Out2Win, Rhoback faced several challenges:

Identifying the Right Athletes

Rhoback needed to find athletes who not only aligned with their brand’s active lifestyle but also had engaged audiences that would drive meaningful impact. In addition to targeting micro athlete-influencers at universities where they held licensing agreements, Rhoback aimed to expand their reach into more niche sports to diversify their campaigns and connect with untapped audiences. However, without a centralized platform, the process of discovering and vetting athletes across multiple sports and within a specific follower range was time-consuming and inefficient. This made it difficult to scale their efforts and identify the right athletes in emerging markets.

Scalability Issues

As Rhoback’s athlete marketing strategy grew, managing outreach and building relationships at scale became increasingly difficult. The team struggled to keep up with the volume of potential athlete partners, limiting their ability to expand campaigns across new markets.

Lack of Audience Insights

Beyond athlete discovery, Rhoback needed deeper insights into the athletes’ audiences to ensure their campaigns were reaching the right demographic. Without detailed data on audience location, engagement, and interests, it was challenging to maximize campaign impact and align partnerships with regional goals.

The Solution

Rhoback partnered with Out2Win to address their challenges and streamline their athlete marketing efforts. By utilizing Out2Win’s tools and features, Rhoback was able to efficiently discover, vet, and activate athlete partnerships that aligned with their brand and campaign goals.

Comprehensive Athlete Discovery

Out2Win’s platform and extensive database of over 250,000 athletes provided Rhoback with a centralized and efficient way to identify talent. Using advanced filters, Rhoback pinpointed micro-athlete influencers at universities where they held licensing agreements, focusing on athletes within a specific follower range. This ensured they partnered with individuals who could deliver meaningful impact while aligning with their regional and brand-specific goals.

Targeted Insights for Smarter Campaigns

Out2Win’s content categorization, audience interest features, and audience demographic insights gave Rhoback the tools they needed to build highly targeted campaigns. By filtering athletes based on the type of content they created, their audience’s location, engagement rates, and interests, Rhoback was able to identify the most impactful partners who authentically aligned with their brand and goals.

Scalable Outreach Tools

Out2Win made it easy for Rhoback to manage outreach at scale. By organizing athletes into lists and tracking their status through the platform, the team was able to handle a high volume of potential partnerships without overwhelming their internal resources. This streamlined approach allowed them to expand campaigns across new markets efficiently.

Time-Saving Process

What once required countless hours of manual research and outreach was transformed into a seamless process with Out2Win. Rhoback was able to focus on campaign strategy and creative execution while relying on Out2Win to handle the heavy lifting of athlete discovery and data analysis.

The Results

Expanded Rhoback U Program

With Out2Win, Rhoback successfully added a diverse roster of micro-influencers from schools where they held licensing agreements. These athletes complemented the high-profile names in their Rhoback U program, such as Quinn Ewers, Riley Leonard, and Nick Singleton, creating a balanced and authentic mix of talent that resonated with both local and national audiences.

Enhanced Brand Visibility

By targeting athletes with engaged, hyper-local followings, Rhoback was able to amplify their presence on campuses and in key regional markets, driving brand awareness among their target demographic.

Efficient Partnership Management

The streamlined discovery and vetting process allowed Rhoback to onboard a high volume of athletes quickly and efficiently, saving significant time and resources compared to traditional methods.

Highly Targeted and High-Impact Campaigns

Leveraging Out2Win’s demographic and audience filters, Rhoback ensured their campaigns reached the right audiences. By strategically combining micro-influencers with premier athletes, they achieved higher engagement levels and meaningful brand connections, resulting in a stronger return on investment.

By utilizing Out2Win, Rhoback not only expanded their Rhoback U program but also established themselves as a leader in athlete-driven marketing, reaching new audiences and strengthening their brand’s presence in the competitive activewear space.