How XPAND Leverages Out2Win to Streamline Talent Acquisition

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Overview

XPAND Sports connects athletes with fans through live interactions and personalized experiences. To scale efficiently, they needed a faster, data-driven way to discover and onboard high-engagement athletes.

By leveraging Out2Win’s AI-powered search, XPAND replaced manual talent sourcing with an automated system, reducing costs and improving efficiency. Now, they quickly identify athletes with authentic followings, ensuring seamless audience engagement and platform growth.

The Challenge

Before partnering with Out2Win, XPAND faced several challenges:

Time-Consuming & Data-Limited Athlete Discovery

XPAND’s team manually searched university rosters and social media to find potential athletes, a slow and resource-intensive process. Without access to key engagement metrics, they struggled to identify athletes who could effectively connect with and grow their audience on social media.

Difficult Athlete Outreach & Management

Reaching out to athletes was challenging due to scattered contact information and disorganized tracking methods like Google Sheets, making it hard to scale.

High Talent Acquisition Cost

Hiring talent acquisition coordinators was expensive, yet the returns didn’t justify the investment, putting strain on XPAND’s early-stage resources.

The Solution

With Out2Win, XPAND transformed its athlete recruitment process into a strategic, data-driven approach. Instead of manually searching for athletes, they now leverage a centralized database to efficiently identify talent across multiple sports. Their outreach is more structured, targeting athletes team by team and sport by sport, rather than relying on broad, unfocused efforts.

XPAND also utilizes Out2Win’s audience demographics, engagement metrics, and content performance data to ensure they connect with the right athletes. By eliminating inefficiencies in discovery and outreach, they can scale recruitment faster, focus on higher-quality talent, and significantly improve conversion rates.

The Results

With Out2Win, XPAND streamlined its athlete recruitment process, reducing discovery time by 75% and saving over 30 hours per week on manual searching. This efficiency allowed the team to focus on high-impact initiatives while significantly improving acquisition efforts. In just four months, XPAND grew its athlete database by 405%, leveraging Out2Win’s data-driven approach to identify and vet top-tier talent more effectively. Additionally, by replacing manual processes with AI-powered scouting, XPAND dramatically cut costs and reallocated resources to fuel platform growth.

partnered since

2024