Overview

Night Media, a talent agency renowned for representing top entertainment figures, recently expanded into college athlete representation within the NIL space. Their goal was to identify athletes with a strong social media presence and marketability while creating an efficient, data-driven approach to streamline athlete discovery, vetting, and outreach.

The Challenge

Time-Intensive Manual Processes

Night Media’s team spent countless hours manually searching university rosters and combing through social media to identify potential athlete clients. This labor-intensive approach consumed valuable resources and slowed their ability to scale.

Limited Access to Key Metrics

Comparing and analyzing critical marketability metrics, such as follower counts, engagement rates, and platform performance, was challenging and inefficient. The lack of a centralized system made it difficult to assess athletes’ social media impact at scale.

Communication Barriers

Establishing direct communication with athletes was a frequent pain point. Without consolidated contact information, the team often struggled to initiate conversations, delaying their ability to build connections and expand their roster.

Lack of Brand Spending Insights

Night Media sought detailed insights into which brands were actively spending in the athlete marketing space to better align their athlete representation strategy with market demand. Without this information, targeting the right brand partnerships was difficult and reactive.

The Solution

Improved Efficiency

Out2Win enabled Night Media to cut athlete discovery time by 40%, saving over 20 hours per week. With this newfound efficiency, the team was able to redirect resources toward high-impact client initiatives, such as developing athlete marketing strategies and securing brand deals.

Enhanced Athlete Quality

Night Media utilized Out2Win’s detailed social media metrics to streamline the identification and vetting process. The platform’s ability to compare Instagram and TikTok performance side-by-side ensured that only the most marketable athletes, with proven engagement and audience alignment, were added to their roster.

Scalable Results

Leveraging Out2Win’s robust database, Night Media prioritized quality over quantity in their athlete outreach. Known for representing only a select few college athletes, they used our platform’s data-driven insights to refine their decision-making process. This ensured that every athlete they brought on aligned perfectly with client goals, allowing them to scale without compromising their high standards.

Access to Brand Spending Insights

Out2Win provided Night Media with industry-leading data on brands actively investing in athlete marketing. These insights empowered the team to proactively target brands that aligned with their athletes’ profiles, enabling more strategic and successful partnerships.

The Results

Night Media’s partnership with Out2Win delivered transformative results, allowing the agency to expand their athlete representation efforts and secure more meaningful brand partnerships.

40% Faster Athlete Discovery

With Out2Win’s streamlined tools, Night Media reduced athlete discovery time by 40%, saving over 20 hours per week. This allowed the team to focus on building stronger relationships and securing impactful deals for their clients.

Expanded Athlete Roster

Using Out2Win’s robust database and insights, Night Media successfully added a select number of high-performing college athletes to their roster. These athletes were carefully vetted and aligned with the specific needs of Night Media’s brand partners.

Enhanced Brand Alignment & Athlete Quality

With access to Out2Win’s industry-leading data on brand spending and detailed social media metrics, Night Media took a strategic, data-driven approach to athlete selection and brand partnerships. This enabled them to proactively target brands investing in athlete marketing while ensuring the athletes they represented were both highly marketable and aligned with key audience segments. The result was stronger, more successful brand-athlete partnerships.