Overview

Kalshi, a prediction market platform that allows users to trade on real-world events, aimed to make a significant impact during election season by tapping into a key demographic—sports fans accustomed to placing bets and parlays on popular sportsbooks. With election season approaching fast, Kalshi needed to execute quickly, activating athlete partnerships in key states to deliver timely, localized messaging that would resonate with their target audience.

The Challenge

Kalshi faced several challenges in launching their election season campaign, from identifying the right athletes to navigating the complexities of athlete outreach and securing partnerships within tight deadlines.

Urgent Timeline

Kalshi needed to quickly activate athlete partnerships to engage sports fans in key states before election season, leaving little time for traditional outreach methods.

Lack of Network

They didn’t have an established network in the athlete marketing space to seamlessly connect with talent agencies or players, making it difficult to get campaigns off the ground in a short amount of time.

Find the Right Fit

Identifying athletes who actually reached Kalshi’s target demographic of sports fans accustomed to placing bets on sportsbooks was a major challenge. Without clear insights into audience data, selecting the right athlete for their message was difficult and time-consuming.

Time-Intensive Process

Without the right connections, navigating the complex world of athlete representation would have taken weeks—time they simply couldn’t afford to lose during a fast-moving election cycle.

The Solution

Kalshi turned to Out2Win to quickly overcome the challenges of activating athlete partnerships during a fast-paced election season. By leveraging the Out2Win network and tools, they were able to find and activate athletes who resonated with their target audience in record time.

Out2Win Network Access

Kalshi relied heavily on the Out2Win network to identify and connect with the right athletes within just a day. Using the Out2Win Network Tag, they could quickly find athletes Out2Win had existing relationships with, ensuring a fast and seamless connection. Out2Win’s customer success team facilitated direct introductions to athletes or their representation, drastically cutting down the time typically required to secure partnerships.

Audience Demographic Filters

Out2Win’s audience demographic filters played a key role in helping Kalshi find athletes who could reach their desired audience. Instead of blindly selecting athletes based on follower counts, Kalshi was able to focus on athletes with engaged audiences that matched their campaign's target demographic, ensuring more impactful partnerships.

Leveraging Out2Win’s Resources Section

Being new to athlete marketing, Kalshi relied on Out2Win’s Resources section to guide them through the entire process—from strategy to execution. This section provided them with best practices for outreach, negotiation tips, and sample contracts, allowing them to move forward with confidence and speed. With these tools, Kalshi was able to avoid common pitfalls and ensure their campaign launched smoothly and efficiently.

By using Out2Win, Kalshi transformed a lengthy, manual process into a streamlined, data-driven approach that delivered fast and meaningful results.

The Results

Kalshi’s election season campaign was a resounding success, thanks to Out2Win’s network and tools that made athlete activations fast and seamless.

400+ Athlete Introductions

Out2Win facilitated introductions to over 400 athletes or their representation within days, drastically cutting down the time Kalshi would have spent on outreach.

80% Faster Execution

By leveraging Out2Win’s network and resources, Kalshi reduced the time spent on athlete discovery, outreach, and vetting by 80%, enabling them to focus more on campaign strategy and creative execution.

Improved Audience Targeting

Using Out2Win’s audience demographic filters, Kalshi was able to ensure that each athlete partnership reached the right audience—sports fans familiar with placing parlays on sportsbooks—making their messaging more impactful and relevant.

The campaign not only boosted brand awareness during a critical time but also positioned Kalshi as an innovative player in the prediction market space, successfully engaging a younger, more sports-driven audience.