Overview

AOA is a faith-based talent representation agency dedicated to guiding athletes through the evolving NIL landscape. When AOA first started, it was a part-time operation with ambitions to grow into a full-time, scalable business. However, without the right tools, industry connections, or proven strategies, building a competitive roster and securing brand deals presented major challenges.

By leveraging Out2Win’s AI-driven insights and expansive athlete database, AOA streamlined athlete discovery, strengthened brand deal outreach, and positioned its clients beyond traditional performance metrics. With a more data-driven approach, AOA accelerated its growth, built a strong roster, and successfully transitioned into a thriving full-time agency.

The Challenge

Building a Competitive Roster

Finding and signing athletes in need of representation was a challenge without an established reputation. AOA prioritized athletes who could move the needle for brands through sponsored content, ensuring their roster was not only talented but also marketable and influential.

Securing Brand Deals Without a Network

Without an established industry network, landing sponsorships for clients was an uphill battle. AOA lacked insight into which brands were investing the most in athlete marketing, making it difficult to target the right companies for partnerships. Without this visibility, outreach was inefficient, and securing deals required significant time and effort.

Showcasing Athlete Marketability Beyond Performance

Many brands look beyond on-court success when evaluating NIL partnerships. AOA needed a way to highlight an athlete’s influence, engagement, and audience appeal to secure opportunities that extended beyond traditional sports metrics.

The Solution

Recruiting Top Talent with Data-Driven Insights

AOA leveraged Out2Win’s database of 250K+ athletes to streamline talent discovery and sign high-potential athletes. By using Out2Win’s social media performance metrics, they prioritized athletes with strong influence and engagement, ensuring their roster was not only talented but also highly marketable to brands.

Enhancing Brand Visibility with a Public Roster

Out2Win’s public roster feature allowed AOA to showcase its athletes directly to brands, making it seamless for companies to identify the best fit for their campaign goals. Instead of relying on cold outreach, AOA could present a curated roster, increasing visibility and deal flow.

Targeting the Right Brands for Sponsorships

With Out2Win’s industry-leading brand insights, AOA gained visibility into which brands were investing the most in athlete marketing. This allowed them to strategically focus their outreach on companies most likely to engage with their athletes, leading to more targeted and successful sponsorship deals.

Scaling into a Full-Time Talent Agency

By replacing manual processes with a data-driven approach, AOA accelerated its growth, built a competitive roster, and secured brand partnerships more efficiently. With better tools for recruitment, brand outreach, and deal negotiation, AOA successfully transitioned into a thriving full-time agency.

The Results

With Out2Win’s data-driven approach, AOA built a competitive roster by prioritizing athletes with strong influence and engagement, making them more attractive to brands. By leveraging Out2Win’s public roster feature, AOA increased visibility, streamlined brand outreach, and secured multiple sponsorships, driving a 170% increase in brand sponsorship revenue. With access to key engagement metrics and audience insights, AOA crafted stronger athlete pitches, resulting in higher deal conversion rates. These efficiencies allowed AOA to successfully transition from a part-time operation into a thriving full-time talent agency, establishing itself as a key player in the NIL space.