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Nov 11, 2024
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Corey Bruno
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Evaluating Athlete-Influencers
The intersection of athletic excellence and brand partnerships has revolutionized women's college basketball, with UCONN leading the charge in name, image, and likeness (NIL) opportunities. Let's dive into how the Huskies' roster is dominating both on the court and in the digital space.
The NIL Powerhouse: Paige Bueckers
Standing at the pinnacle of college athlete brand partnerships, Paige Bueckers continues to redefine what's possible for women's college basketball players. With an impressive social media following of 5 million across platforms, Bueckers has transformed her on-court excellence into marketing gold.
Key Stats:
Instagram Engagement: 11%
Average Instagram Reel Plays: 804K
Average TikTok Views: 4.2M
Bueckers' NIL portfolio includes partnerships with industry giants:
Nike
Gatorade
Bose
Chegg
Madison Reed
Verizon
Rising Star: KK Arnold
KK Arnold has emerged as a formidable force in the NIL landscape, building a strong social media presence that resonates with fans and brands alike. Her portfolio of partnerships demonstrates her appeal to diverse market segments.
Marketing Metrics:
Instagram: 141K followers
TikTok: 620K followers
Instagram Engagement Rate: 11%
Average Instagram Reel Plays: 150K
Average TikTok Views: 825K
Brand Partnerships:
Savage X Fenty by Rihanna
Raising Canes
Dr Pepper
The Veteran Presence: Aubrey Griffin
Griffin's authentic connection with her audience has resulted in impressive engagement metrics that showcase her marketing potential. Her strategic partnerships reflect her strong presence in both athletic and automotive sectors.
Social Media Impact:
Instagram: 141K followers
TikTok: 620K followers
Instagram Engagement Rate: 19%
Average Instagram Reel Plays: 1.3M
Average TikTok Views: 140K
Brand Partnerships:
Championship Labs
Monaco Ford
Impact Rookies Making Waves
Morgan Cheli
The freshman sensation has already built an impressive digital presence:
Total Followers: 56K
Instagram Engagement Rate: 54%
Average Reel Plays: 25K
Average TikTok Views: 108K
TikTok Engagement Rate: 21%
Allie Ziebell
Demonstrating strong potential in the NIL space:
Total Followers: 23K
Average Reel Plays: 390K
Instagram Engagement Rate: 20%
Average TikTok Views: 50K
TikTok Engagement Rate: 18%
Sarah Strong
Making her mark with impressive engagement metrics:
Total Followers: 41K
Average Reel Plays: 421K
Instagram Engagement Rate: 43%
Average TikTok Views: 58K
TikTok Engagement Rate: 3%
The Future of NIL at UCONN
The UCONN women's basketball roster continues to set the standard for NIL success in collegiate athletics. With a perfect blend of established stars and emerging talent, the program demonstrates how athletic excellence can translate into valuable name, image, and likeness deals.
For brands looking to partner with college athletes, UCONN's roster presents diverse opportunities across different follower counts and engagement rates. From Bueckers' multi-million follower reach to the rookies' highly engaged niche audiences, there's a partnership opportunity for every marketing objective.
As the landscape of college athlete brand partnerships continues to evolve, UCONN's women's basketball program remains at the forefront, setting benchmarks for NIL success in collegiate sports.
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This FREE report dives into the top 100 most marketable players, analyzing visibility trends, key market drivers, social media NIL deals, top brand partnerships, and more.
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