Coach Ryan Day and Ohio State’s NIL Stars: How Jeremiah Smith and TreVeyon Henderson Lead the Buckeyes’ Marketability Game

Ohio State football has always been a powerhouse in college athletics, but under Coach Ryan Day, the program has reached new heights in both athletic success and NIL (Name, Image, Likeness) opportunities. As the Buckeyes gear up for their National Championship clash against Notre Dame, they are not just chasing trophies—they’re redefining how college football programs can dominate the NIL landscape.

With a #1 overall Out2Win ranking for marketability and nearly 1 million combined social media followers among their star players, Ohio State is setting the standard for what it means to be a marketable college football program.

Coach Ryan Day: The Architect of Ohio State’s Success and Marketability

Since taking the reins, Coach Ryan Day has built a program that excels both on the field and in the NIL arena. Known for his innovative offensive strategies and ability to develop talent, Day has guided the Buckeyes to multiple playoff appearances.

This season has been particularly special, with Ohio State earning a spot in the National Championship game and showcasing some of the most marketable athletes in college football. Day’s leadership has fostered a culture of excellence, making Ohio State a top destination for elite recruits and a prime market for NIL opportunities.

Ohio State’s NIL Stars: Jeremiah Smith and TreVeyon Henderson

The Buckeyes are loaded with talent, but a few standout players are leading the charge in both performance and marketability.

Jeremiah Smith: The Freshman Sensation

Jeremiah Smith has been a revelation in his debut season, quickly becoming one of the most exciting wide receivers in college football. His standout performances have earned him accolades like Big Ten Freshman of the Week and a growing fanbase on social media.

Smith’s ability to connect with fans and deliver highlight-worthy moments makes him a prime candidate for NIL deals with sportswear brands, gaming companies, and tech firms.

TreVeyon Henderson: The Versatile Playmaker

TreVeyon Henderson has been a force on the field, showcasing his versatility as both a rusher and receiver. With consistent yardage and game-changing plays, Henderson has become one of the most dynamic running backs in college football.

Henderson’s engaging personality and on-field success have helped him build a loyal social media following, making him an ideal partner for fitness, nutrition, and lifestyle brands.

The Power of Social Media and Ohio State’s NIL Ranking

Ohio State’s star players collectively boast nearly 1 million followers across social media platforms. This digital presence provides unparalleled reach for brands looking to connect with college football’s massive audience.

The Buckeyes’ #1 overall Out2Win ranking for marketability underscores their dominance in the NIL space. This ranking evaluates factors like performance, media coverage, and social media influence, highlighting Ohio State as the top destination for brands seeking to invest in college athletes.

Why Ohio State Is the Ultimate NIL Powerhouse

Ohio State’s success in the NIL space is driven by several key factors:

• Massive Fan Base: The Buckeyes have one of the largest and most engaged fanbases in college sports, providing broad exposure for athletes and their NIL partners.

  
  

• Prime Time Visibility: Regular appearances in high-profile games, including the upcoming National Championship, offer unmatched media exposure for players.

  
  

• Innovative NIL Support: The university’s commitment to NIL education and resources ensures that athletes are prepared to maximize their opportunities while maintaining compliance.

These factors, combined with Coach Ryan Day’s leadership, make Ohio State the ideal environment for athletes to thrive both on and off the field.

NIL Opportunities for Jeremiah Smith, TreVeyon Henderson, and the Buckeyes

• Sportswear and Apparel Partnerships: With their athletic prowess and massive followings, Smith and Henderson are perfect ambassadors for athletic apparel brands.

• Technology and Gaming: Their young, tech-savvy audience aligns perfectly with esports and tech brands.

• Fitness and Nutrition: Henderson’s versatility and Smith’s explosiveness make them ideal for fitness and health-focused campaigns.

• Philanthropy and Community Engagement: Their relatable personalities and strong Ohio State roots make them excellent fits for charitable initiatives.

Ohio State Football’s NIL Dynasty

Under Coach Ryan Day, Ohio State has solidified its place as a leader in both college football and NIL opportunities. With stars like Jeremiah Smith and TreVeyon Henderson leading the way, the Buckeyes are not just dominating the field—they’re dominating the NIL marketplace.

As the #1 Out2Win-ranked team for marketability, Ohio State offers unmatched opportunities for brands looking to align with college football’s most marketable athletes. With nearly 1 million collective social media followers, the Buckeyes provide a direct line to an engaged and passionate audience.