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Jan 8, 2025
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Jakob Melendez
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News
The Tennessee Volunteers men’s basketball team is firing on all cylinders this season, securing their spot as #1 in the nation and captivating fans across the country. But it’s not just their on-court talent that has made waves—it’s their marketability off the court, driven by standout players like Chaz Lanier and Zakai Ziegler, who are quickly becoming household names in the college basketball world.
Why the Tennessee Volunteers Are the Team to Watch in 2024-2025
With the Vols leading the charge as the top-ranked team in the nation, it’s clear that their performance is not just about winning games but also about creating a massive cultural presence. Chaz Lanier, one of the brightest stars on the team, is a force to be reckoned with. His playmaking ability, scoring proficiency, and leadership on the court are putting him in serious contention for Player of the Year honors. Lanier’s basketball IQ, explosiveness, and versatility have made him one of the most dynamic players in college hoops.
But Lanier isn’t the only standout athlete lighting up the Vols’ season. Zakai Ziegler, another key figure on the roster, has also been a major contributor to the team’s success. Ziegler’s quickness, basketball vision, and ability to control the tempo of the game have made him a fan favorite and a critical piece of Tennessee’s championship aspirations.
What makes Ziegler even more marketable is his impressive Instagram following of nearly 80,000, giving him substantial reach and influence in the college basketball space. His dynamic presence on and off the court positions him as one of the most marketable athletes in college sports.
Chaz Lanier and Zakai Ziegler: The Perfect Mix of Talent and Marketability
As the Volunteers climb to the top of the rankings, Chaz Lanier and Zakai Ziegler’s marketability is undeniable. Ziegler’s nearly 80,000 Instagram followers and Lanier’s 50,000+ followers make them both significant players in the NIL (Name, Image, Likeness) space, offering brands valuable exposure. These athletes have proven to be not just stars on the court but also powerful digital influencers, capable of building their personal brands and elevating the Tennessee program.
Both Lanier and Ziegler are setting themselves up for major NIL deals, and their combined social media presence makes the Tennessee Volunteers one of the most marketable teams in college basketball. Their growing influence on platforms like Instagram provides brands with the perfect opportunity to tap into an engaged, passionate fanbase, especially among young, trend-focused consumers.
The Marketing Power of the Tennessee Volunteers Men’s Basketball Team
As the Vols’ dominance continues in the 2024-2025 season, the program’s appeal extends far beyond the games themselves. The combination of an elite team, led by players like Lanier and Ziegler, with the power of social media and NIL deals, makes Tennessee a dream for sports agents, brand marketers, and major companies seeking to make a mark in the college basketball scene.
For sports agents, there has never been a better time to get involved with Tennessee basketball. The team’s success on the court, coupled with the growing visibility of their star players, makes them a top-tier program for talent representation. Players like Lanier and Ziegler are not just athletes—they’re influencers, business moguls in the making, and the key to unlocking new revenue streams for brands.
Tennessee's basketball program, bolstered by its talent and marketable stars, is poised for unprecedented exposure, making it a goldmine for sports marketers looking to align with a winning team and rising stars in the college basketball universe.
Why Big-Name Brands Should Invest in the Tennessee Volunteers
Top-Ranked Program: With Tennessee sitting at #1, the program is in the spotlight, providing exceptional visibility for brands looking to partner with a winning team. Their national relevance guarantees broad audience engagement.
Star Power with Chaz Lanier and Zakai Ziegler: Lanier is on track to become a Player of the Year contender, and Ziegler has become one of the most exciting guards in college basketball. Their growing social media influence enhances their value as potential brand ambassadors. Both athletes are in high demand for NIL deals and have massive potential to drive brand engagement.
NIL Potential: As the market for NIL deals continues to expand, Tennessee’s athletes, particularly Lanier and Ziegler, are in prime position to capitalize on brand partnerships. This offers a unique opportunity for brands to connect with passionate sports audiences in authentic and impactful ways.
Digital and Social Media Influence: With Ziegler’s 80,000 Instagram followers and Lanier’s 50,000+ followers, both players provide brands direct access to thousands of college basketball fans. Their growing digital presence is a powerful tool for building long-term brand loyalty among younger generations.
A Winning Team with a Bright Future: The Tennessee Volunteers aren’t just a flash in the pan—they’re a team with staying power. Their current success is a clear indicator of their long-term potential as a top basketball program.
Capitalizing on the Tennessee Volunteers' Marketability
The 2024-2025 Tennessee Volunteers men’s basketball team is not only dominating the NCAA but also setting the stage for the future of NIL marketing. Players like Chaz Lanier and Zakai Ziegler are helping to elevate the team’s brand, with strong social media engagement and the potential for major brand partnerships. For sports agents, brands, and marketers looking to make an impact, the Vols offer an incredible opportunity to partner with a program that’s on the rise, led by two of the brightest stars in college basketball.
As the season progresses and the Vols continue to shine, their marketability is only going to increase. This is the perfect moment for brands to jump in and align themselves with one of college basketball’s most dynamic and exciting programs.