Autopilot automates every stage of an athlete-influencer campaign — talent matching, contracting, content, and amplification — and is already delivering record-breaking results for brands like Accelerator Active Energy and Amazon.

NEW YORK (July 22, 2026) — Out2Win today announced the launch of Autopilot, the AI-native infrastructure that runs athlete-influencer campaigns end to end. Athlete marketing has become one of the fastest-growing channels in advertising, with brands prioritizing more budget into athlete partnerships every year. But while spending has exploded, the infrastructure behind running those campaigns hasn't. Even at the biggest brands, campaigns still run on spreadsheets, email threads, and weeks of manual back-and-forth. Autopilot changes that. 

Drawing on a database of more than 300,000 athletes and sports creators, Autopilot identifies the right talent for a brand, scores and contracts the athletes, briefs the content, and amplifies it with paid media — optimizing performance at every step. A brand names a goal and a budget; Autopilot runs the campaign.

Every Autopilot campaign is overseen by Out2Win's team of athlete marketing experts — the same operators who have run hundreds of campaigns by hand over the past five years, and whose playbooks trained the system. The result is infrastructure that executes at machine speed with the judgment of specialists behind it.

"Every major advertising channel eventually got real infrastructure — software that could execute at a speed and scale no team of people could match," said Jack Adler, Founder and CEO of Out2Win. "Athlete marketing never got that. It's been held together by manual coordination, and the results have been capped by it. Autopilot is that infrastructure, and the performance it's producing is unlike anything we've seen in this space."

The results are already visible in live campaigns. Accelerator Active Energy came to Out2Win with the goal of driving excitement and awareness among younger consumers through athlete content. A single Autopilot campaign across TikTok and Instagram delivered the brand's best-selling week on Amazon in 2026, with a peak asset click-through rate of 15.6 percent from just five college athletes.

"Our best college showing for anything we've done on Amazon."

— Lei Hookano, Senior Marketing Director at Accelerator Active Energy

The system works across every tier of talent and moment in the sports calendar. When the Knicks reached the NBA Finals, Out2Win matched Amazon with guard Deuce McBride and activated the partnership ahead of the series. Across more than 140 brands, Out2Win has delivered a College Football Playoff activation that generated 7.9 million impressions across 54 athletes and a March Madness campaign that drove a 158 percent sales lift for a national beverage brand.

Autopilot is available now. Out2Win works directly with brands, and also gives the agents and agencies who represent athletes access to the brand campaigns in its network — so both sides of a deal run on the same platform. 

About Out2Win

Out2Win is the AI infrastructure for athlete marketing. Powered by a database of more than 300,000 athletes across college, the pros, and sports creators, Out2Win automates the work of finding, activating, and amplifying athlete talent — with every campaign overseen by its team of athlete marketing experts — turning athletes into a marketing channel brands can run like any other. Founded in 2021 and headquartered in New York, Out2Win has run campaigns for more than 140 brands, including Amazon and Nike. Learn more at out2win.io.

Media Contact 
Nick Zoarski 
nick@out2win.io 
215-920-2943