Accelerator Active Energy
Fall '24
Accelerator Active Energy
How Accelerator activated over 300 hyper-targeted collaborations to drive foot traffic.
%
Audience growth
The Numbers
400
%
Monthly engagement growth
50
%
Faster athlete discovery and recruitment
5
%
Average monthly conversion rate
Overview
The Setup
Partner: Accelerator Active Energy
Platform: Instagram & TikTok
Talent: 300+ athletes concentrated around specific retail locations
The Challenge
Before partnering with Out2Win, Accelerator faced several challenges:
Inefficient Process
The athlete discovery, vetting, and onboarding process was labor-intensive. Hours were spent toggling between team rosters and social media profiles to assess athlete marketability. This made it difficult to scale, delaying partnerships and limiting campaign reach.
Lack of Resourceful Data
Online team rosters were often incomplete, outdated, or missing direct links to athletes’ social media profiles. Accelerator had no way to determine if athletes' social media audiences aligned with their campaign goals.
Difficulty Identifying High-Impact Local Athletes
Accelerator struggled to find athletes with both strong local influence and high engagement in their target regions. The brand needed athletes who could authentically connect with local communities and drive foot traffic to retail locations. Limited visibility into key performance metrics—such as engagement rates, audience demographics, and regional follower concentration—made it even harder to determine which athletes could drive the most impact.
Outcome
The Solution
Out2Win provided Accelerator Active Energy with a powerful platform to streamline athlete discovery and target athletes with localized followings.
Faster Workflow
With Out2Win, tasks that previously took days, like athlete vetting and social media verification, were reduced to minutes, freeing up the team to focus more on outreach and partnership building.
“Streamlined discovery, vetting, and onboarding, noticeably improving our team’s speed and effectiveness. The Lists feature, in particular, boosts efficiency by allowing one team member to compile prospects while others review and conduct outreach independently.”
Smarter Athlete Selection
Out2Win made it easier for Accelerator to identify athletes who perfectly matched their campaign goals. With side-by-side social media metrics across Instagram and TikTok, the team could quickly compare engagement rates and audience demographics.
Identifying and pre-vetting athletes that meet specific criteria is much easier. The side-by-side display of Instagram and TikTok metrics is saving us time and enhancing our decision-making accuracy.
The Results
Accelerator has successfully activated over 300 athlete partnerships with followings ranging from 2K to 20K. These hyper-targeted, authentic collaborations were strategically designed to engage local communities and drive foot traffic to specific retail stores, resulting in more meaningful sales conversions.
Not only were Accelerator's campaigns significantly more impactful and performing better, but the team was also able to reduce time spent on athlete discovery, vetting, and execution by 70%, allowing them to focus on building stronger, high-value partnerships.
