How IHOP is Pancaking it’s Way to NIL Dominance in College Football

IHOP's Sweet Spot in the World of NIL Partnerships

In the ever-expanding landscape of NIL (Name, Image, Likeness) partnerships in college sports, IHOP is flipping the script with a unique approach. Known for its iconic breakfast offerings, IHOP has teamed up with college football players to create a delectable connection between fan favorites and pancakes.

IHOP's "Fan Cakes" – A Visual Feast for Fans

IHOP's foray into the NIL space takes the form of an enticing video series called "Fan Cakes." This innovative campaign features student-athletes from prominent universities across the nation, sharing their favorite pancake stacks. The collaboration aims to bring together the passion of college football fans and the joy of enjoying a meal at IHOP. The selected football players become the faces of IHOP's "Fan Cake" campaign, showcasing their personal favorite pancake creations.

IHOP's Winning Strategy with NIL

Eight college football players from different universities have taken center stage in IHOP's "Fan Cakes" series. The players, including Jihaad Campbell from the University of Alabama, Ephesians Prysock from the University of Arizona, and others, embarked on a flavorful journey to IHOP restaurants near their campuses. After sampling a variety of pancakes, each athlete selected their top pick, creating a unique "Fan Cake" that reflects their personal taste.

These winning Fan Cakes aren't just limited to the digital realm. IHOP enthusiasts and college football fans can savor these special pancake creations at participating restaurants nationwide until December 31, 2023. The campaign not only highlights the diverse pancake preferences of these athletes but also serves as a bridge between the world of college football and the IHOP dining experience.

Pancaking to Dominance: IHOP's Irresistible Mark in the NIL Landscape

IHOP's venture into the NIL arena transcends the conventional sponsorship model. By intertwining the love for college football with the joy of pancake indulgence, IHOP is not just satisfying appetites but creating memorable connections. Kieran Donahue, Chief Marketing Officer at IHOP, emphasizes the brand's commitment to spreading joy, encouraging fans to visit their local IHOP and try the Fan Cake of their favorite college football player. With this delicious intersection of sports and dining, IHOP is leaving an indelible mark on the NIL landscape, proving that when it comes to college football, they're pancaking their way to dominance.