In a game-changing moment for Name, Image, and Likeness (NIL) endorsements, Cooper Flagg and Hailey Van Lith—two of the biggest names in college basketball—are leading the charge as the face of the NIL Store's "Hometown Hero" high school jersey collection. This innovative initiative allows fans to purchase jerseys from the high school days of their favorite athletes, celebrating their early careers and hometown roots.

Cooper Flagg: From Maine Roots to Duke Stardom

Currently dominating on the court as a freshman phenom at Duke University, Cooper Flagg has captivated the basketball world with his skill, intensity, and potential. Starting his career with Maine United and attending Montverde Academy, Flagg quickly became one of the most recognizable names in basketball. Fans can now connect with his journey by owning his high school jersey through the NIL Store’s collection.

Flagg’s popularity isn’t just about his talent—it’s about marketability. With an Out2Win score of 92, Flagg ranks as one of the most sought-after names in the NIL space. His ability to command attention both on and off the court makes him a dream partner for brands looking to tap into college basketball’s growing influence.

Hailey Van Lith: Cashmere High to TCU Superstar

Hailey Van Lith, a standout guard for TCU, has carved out her space as one of the top names in women’s college basketball. Before dazzling fans in the NCAA, Van Lith honed her craft at Cashmere High School in Washington. Now, her high school jersey is part of the “Hometown Hero” collection, giving fans the opportunity to honor her journey from a small-town standout to a national sensation.

Like Flagg, Van Lith boasts an Out2Win score of 92, solidifying her place as one of the most marketable athletes in college sports. Known for her charisma, competitive spirit, and massive social media following, Van Lith has become a go-to athlete for brands aiming to connect with the rapidly growing women’s sports audience.

What Makes the "Hometown Hero" Collection Special?

The NIL Store’s "Hometown Hero" collection doesn’t stop with Flagg and Van Lith. It also features jerseys from other rising stars like Purdue’s Braden Smith, North Carolina’s Drake Powell, and Arizona’s Caleb Love. This collection bridges the gap between an athlete’s formative years and their current success, offering fans a unique way to celebrate the roots of their favorite players.

This initiative also highlights the evolution of NIL deals, which are no longer limited to college athletes but now extend to honoring their high school legacies. It’s a smart move that resonates with fans and deepens their connection to the athletes they admire.

Why Flagg and Van Lith Are the Perfect NIL Ambassadors

With their Out2Win scores of 92, Flagg and Van Lith stand out as two of the most marketable athletes in college basketball. Their ability to resonate with audiences across generations makes them invaluable to both brands and initiatives like the "Hometown Hero" collection.

• Flagg’s Youthful Appeal: At just 18 years old, Cooper Flagg represents the next generation of basketball superstars. His rise from a small-town player to a Duke sensation makes him relatable and aspirational for fans and brands alike.

  
  

• Van Lith’s Competitive Edge: As one of the most recognizable faces in women’s basketball, Hailey Van Lith combines charisma with skill, making her a magnet for partnerships and fan engagement.

The Future of NIL Athlete Partnerships

The “Hometown Hero” collection is just the beginning for what’s possible in NIL endorsements. By spotlighting athletes like Flagg and Van Lith, the NIL Store is paving the way for more creative and nostalgic ways for fans to engage with their favorite players.

With the ever-growing influence of NIL deals, Flagg and Van Lith’s leadership in this collection is a testament to their star power and their ability to transcend the game of basketball. For fans, this collection is more than just a jersey—it’s a piece of history from two of the brightest stars in college hoops.